ToolEmpire

SWOT Analysis Template

A four-quadrant SWOT worksheet with item counts and a focus line.

Inputs

Results

SWOT ANALYSIS
Subject: Our business
Date: [Date]

STRENGTHS (internal — positive)
- [Add items — one per line]

WEAKNESSES (internal — negative)
- [Add items — one per line]

OPPORTUNITIES (external — positive)
- [Add items — one per line]

THREATS (external — negative)
- [Add items — one per line]

SUMMARY
- Strengths: 0 items
- Weaknesses: 0 items
- Opportunities: 0 items
- Threats: 0 items

Focus: [Add items to the quadrants above — the most-populated quadrant becomes the focus.]

About this tool

Name the entity and list items per quadrant to get a SWOT worksheet with labeled sections, per-quadrant counts, and a computed focus line.

How to use

  1. 1Set entity to whatever you are analyzing — a business, a product, a campaign.
  2. 2Fill the four quadrants: strengths, weaknesses, opportunities, threats — one item per line.
  3. 3Generate and read the four labeled sections; empty quadrants show an add-items prompt.
  4. 4Check the SUMMARY block: the per-quadrant counts and the focus line name the most-populated quadrant.
  5. 5Copy the worksheet and use the focus line as the agenda item for your next planning meeting.

Frequently asked questions

Related tools

ROI CalculatorCalculate return on investment for any project.CAC CalculatorCalculate customer acquisition cost.LTV CalculatorEstimate customer lifetime value.Unit Economics CalculatorModel revenue, cost, and margin per unit.Churn Rate CalculatorCalculate customer or revenue churn.COGS CalculatorCalculate cost of goods sold.