ToolEmpire

CAC Calculator

Divide your total sales and marketing spend by the number of new customers to get your CAC. See monthly and per-channel breakdowns.

Inputs

$

All costs to acquire customers.

Optional, for monthly spend.

Result

Customer Acquisition Cost
$300.00
Average cost per new customer
Monthly spend
$12,000

How to use

  1. 1Add up all sales and marketing spend for the period.
  2. 2Count the new customers you acquired in that same period.
  3. 3Your CAC is spend divided by customers — compare it to LTV to judge efficiency.

Frequently asked questions

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