ToolEmpire

LTV Calculator

Estimate customer lifetime value.

Inputs

$
$

For the LTV:CAC ratio.

Result

Customer Lifetime Value
$600.00
LTV : CAC ratio
10.0 : 1
Healthy (≥ 3:1)

About this tool

Calculate LTV from average purchase value, purchase frequency, and customer lifespan. See the LTV:CAC ratio to judge acquisition efficiency.

How to use

  1. 1Enter your average purchase value — the typical amount per order.
  2. 2Enter how often a customer buys per year and how long they stay.
  3. 3Optionally add your CAC to see the LTV:CAC ratio.

Frequently asked questions

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