CAC Calculator
Calculate customer acquisition cost.
Datos de entrada
$
Todos los costes de captar clientes.
Opcional, para gasto mensual.
Resultado
Coste de Adquisición de Clientes (CAC)
$300.00
Coste medio por cliente nuevo
Gasto mensual
$12,000.00
Acerca de esta herramienta
Divide your total sales and marketing spend by the number of new customers to get your CAC. See monthly and per-channel breakdowns.
Cómo usarlo
- 1Add up all sales and marketing spend for the period.
- 2Count the new customers you acquired in that same period.
- 3Your CAC is spend divided by customers — compare it to LTV to judge efficiency.
Preguntas frecuentes
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